Sally Goes Green
Client
Role
Year
Sally Goes Green, a socially responsible company based in the Gold Coast of Australia, focuses on promoting sustainable and eco-friendly alternatives.
About
the project
They have launched a campaign to encourage the use of menstrual cups while simultaneously making a positive impact in underserved communities.
Highlight the "Buy 1, Give 1" initiative prominently to encourage customer participation and showcase the company's social commitment.
In addition to prominently featuring the "Buy 1, Give 1" initiative, Sally Goes Green places significant emphasis on creating a website with a perfect balance of enjoyment and minimalism in its design. They recognize the importance of infusing a sense of fun and delight into the user experience while adhering to a minimalist design.
The "Buy 1, Give 1" initiative takes center stage on the homepage with engaging visuals and a heartfelt story about the impact this initiative has on women in Kenya.
The
Solution
The impact statistics are prominently displayed, reinforcing the idea that customers are making a real difference with each purchase. We also created a dedicated section featuring in-depth information about menstrual cups, their benefits, and a size guide to help users make informed decisions.
Lastly, we chose a design that is both playful and minimalist, drawing inspiration from nature to mirror Sally Goes Green's dedication to environmental responsibility.
